Improve your email operations

Handling email at scale is hard. Email Service Providers (ESPs) take care of this. Even then, upsets can happen quickly, requiring you to have effective monitoring and remediation.

If you're an ESP - i.e. you are sending email on behalf of others - your customers directly impact the reputation of your sending infrastructure with the mailbox providers. Do you have resources in-house to educate your staff and customers? Are you ready to act when problems happen? Do you have automation in-place to reduce the burden on your staff?  How do you decide whether your senders should be in dedicated or shared IP pools?

If you are operating your own on-premises email infrastructure, that brings freedoms and challenges. You need to maintain the reputation of your delivery IPs and domains, monitoring blocklists, feedback loops, hard bounces etc. yourself. Your software gets old, and doesn't support the latest required standards (TLS, DKIM, DMARC, BIMI). Are the people who built your system still at your company, or has expertise been lost? Navigating this landscape alone is not easy.

If you're thinking of migrating to a new Email Service Provider - that takes careful planning and significant time. Initial warm-up can be tricky. We're ready to help.